What is SEO NZ? Search Engine Optimization, also known as SEO, is the art of optimizing a web site or blog for optimal placement in the search engine results pages, or SERPs. Optimizing your web site or blog for optimum search engine placement ensures that when a user types in a specific phrase or keyword, your website or blog appears near the top of the list. The process of optimization involves the use of various techniques to help your website rank higher in search engine results. These techniques include:
Search Engine Submission – This is the process of submitting your web site to all the major search engines. You can submit your website to search engines via an online submission form at any one of the many submission sites available online. Most submission sites offer free submission services to new and established web sites. They will carefully review your submissions to check that your site meets their submission criteria, and they will notify you when your submissions have been successfully submitted to the search engines.
Directory Submission – This involves putting your website into a directory that contains thousands of other websites. By submitting your site to such a directory, others will also be able to view it. The more web pages that are included in the directory, the higher the ranking that your website will have in the results. Directory submission is a relatively easy process that does not take long to complete. You simply sign up with a directory service, pay a small fee, and submit your website.
Link Exchanging – This is the exchange of links between you and other web sites. This is done by writing and placing links on other websites. Each link is counted when it is used to drive traffic to your web site. Many SEO specialists believe that it takes several thousand links to make any difference.
Guest Posting – This is the participation of another website in your web site. When you participate in a guest post, you will place your web site link within the post. When other users in that niche visit that particular blog, and then click on your link, they will take their visit to your web site and increase the traffic to your site.
Text Linking – This is a popular method that SEO experts in New Zealand recommend. They submit your website’s URL to numerous directories, as well as to news letters and email campaigns. As you can see, all of these methods work to get your website noticed by potential customers and help to raise its ranking within the search results. This will eventually increase your revenues.
Social Media – This is another aspect of SEO that many web site owners overlook. By building a strong social media presence, you can attract potential customers from all over the world. The most common forms of social media include Facebook, MySpace and Twitter. You can use these tools to promote your web site, and by engaging your fans in conversations, you can help them to trust you and to build a positive reputation for your website. You can also create interesting contests and award the top prizes to those who provide the most valuable content to your community.
If you are in New Zealand and are looking for some help with your online business, give SEO NZ a try. There are many professionals available to assist you, and they will be able to easily build your website so that it is positioned higher in the search results. Then, you can concentrate on other aspects of your web site. Just remember, SEO is only one aspect of the total equation for making your website more successful. It will improve your ranking and bring you more traffic, but without SEO, your web site will not be able to stay on top for long.